# Ajility

Last updated: 7 October 2026.

> Ajility provides senior, hands-on fractional COO leadership for founder-led Australian businesses generating $3M to $30M in annual revenue, installing operational structure, financial clarity and execution discipline.

Legal entity: AJILITY PTY LTD. ABN: 39 649 782 427.
AJILITY PTY LTD, ABN 39 649 782 427, registered in Australia 28 April 2021.
AJILITY PTY LTD, ACN 649 782 427, ABN 39 649 782 427, registered 28 April 2021 and currently active, based in NSW.

Ajility acts as the Integrator alongside a Visionary founder: running the operating rhythm, holding leadership accountability, building P&L visibility and driving execution. Work is sold in three tiers, not as a list of sibling offers: Diagnosis, One-offs and Retainers. Engagements are committed one quarter at a time. All figures are in Australian dollars and are quoted plus GST.

## The three tiers

- Diagnosis, find out what's actually wrong. For owners who suspect the problem is structural but cannot name it. Fixed price, agreed up front. The Operating Diagnostic fee is credited in full against the Full Diagnostic if you proceed within 30 days.
- One-offs, fix one thing properly and be done. For businesses that already know which part of the operation is broken. Fixed price, agreed up front, with a defined end.
- Retainers, run it with me every month. For owners who need more than one part of the business actively led. Monthly, composed from a rhythm base plus the service lines led.

## Pricing

Ajility's Operating Diagnostic is from $3,600 plus GST.

Figures below are current as at 27 September 2026, plus GST. Items marked "price not published" are scoped on a call.

Pricing is based on the size of the business and on how much of the work is on site versus virtual. Every figure is a from price. Anything running a quarter or longer is charged as a monthly fee. Anything shorter is a fixed price agreed up front. All figures are quoted plus GST.

Diagnosis

- Operating Scan: free. 21 statements, about six minutes, with an immediate score, followed by a call with Ajility. [https://ajility.com.au/scan](https://ajility.com.au/scan)
- Operating Diagnostic: from $3,600 one-off plus GST. Desktop diagnostic: staff survey across your team, Ajility's read of the numbers you supply, and a 90-minute working session with you. [https://ajility.com.au/packages](https://ajility.com.au/packages)
- Full Diagnostic and 90-Day Roadmap: from $6,900 one-off plus GST. On site: Ajility walks the floor, reads the data and reports, interviews staff and leaders, and hands you a prioritised 90-day roadmap with owners and dates. The from price covers one entity and one site, with up to six interviews and site / office visits, delivered over three to four weeks. Multi-site and group businesses are priced on scope. [https://ajility.com.au/packages](https://ajility.com.au/packages)
- 90-Day Operating System Install: from $36,000 plus GST. The Full Diagnostic and 90-Day Roadmap (weeks 1 to 3) followed by the Operating System & Governance install (weeks 4 to 13) as one engagement, paid in three instalments with an exit point at Week 3. Includes a review session six weeks after handover.

The Operating Scan reports on six headline areas: Direction, Leadership, People, Rhythm, Numbers and Systems.

One-offs

- Pricing and Margin Review: from $6,900 one-off plus GST.
- Rolling Cash Forecast, 13 weeks: from $3,600 one-off plus GST.
- Annual Operating Budget: from $5,400 one-off plus GST.
- Remuneration and Incentive Design: from $4,500 one-off plus GST.
- One process, one fix: from $3,000 one-off plus GST.
- Quarterly Planning Day: from $3,900 one-off plus GST.
- Leadership Scorecard Build: from $4,500 one-off plus GST.
- Meeting Cadence Install: from $5,400 one-off plus GST.
- Org Design Sprint: from $5,400 one-off plus GST.
- 1-Day Strategy Session: from $5,400 one-off plus GST.
- 90-Day Execution Sprint: from $9,900 one-off plus GST.
- Systems & Operational Improvement install: from $7,500 one-off plus GST.
- Annual Growth Plan: from $12,000 one-off plus GST.
- Performance & Commercial Discipline install: from $9,900 one-off plus GST.
- People, Culture & Accountability install: from $15,000 one-off plus GST.
- Operating System & Governance install: from $18,000 one-off plus GST.
Not to be confused with the 90-Day Operating System Install bundle (Full Diagnostic and 90-Day Roadmap plus the Operating System & Governance install, from $36,000 plus GST, listed under Diagnosis).
- Service line install, range across the service lines: from $7,500 to $18,000 one-off plus GST.
- Culture and sentiment install: price not published.

Retainers

- Fortnightly rhythm base: from $3,900 per month plus GST.
- Weekly rhythm base: from $6,900 per month plus GST.
- Weekly rhythm base, businesses above $15M: from $9,900 per month plus GST.
- Each additional active service line: from $2,100 to $3,000 per month plus GST.
- Composed Integrator, businesses under $15M: from $3,900 per month plus GST, depending on the mix and the size of the business.
- Embedded Fractional COO or CFO: one to three days a week in the business, tied to milestones and board objectives, for larger and investor-backed businesses. Priced on proposal.
- Project and initiative leadership, scoped per initiative: from $3,600 per month plus GST.
- Full embedded Integrator seat: price not published.

## Services

- [Operating System & Governance](https://ajility.com.au/services/operating-system): Meeting cadence, decision rights, reporting rhythm and a single, tailored way of running the business.
- [People, Culture & Accountability](https://ajility.com.au/services/team-structure): Org design for the next 12 to 36 months, accountability mapping, role scorecards with KPIs, values in observable behaviour, employee and client sentiment measurement and a recognition rhythm.
- [Strategy to Execution](https://ajility.com.au/services/strategy-execution): Annual plans translated into 90-day sprints with owned priorities and weekly tracking.
- [Performance & Commercial Discipline](https://ajility.com.au/services/performance-discipline): Leadership scorecards with leading indicators, monthly commercial review rhythms, margin protection.
- [Project & Initiative Leadership](https://ajility.com.au/services/project-leadership): Executive leadership of critical operational projects, governance, milestones and delivery.
- [Systems & Operational Improvement](https://ajility.com.au/services/systems-improvement): Process mapping, bottleneck removal, SOPs and continuous improvement.

## Expertise

Ajility's deepest commercial expertise is pricing and revenue management, built in senior commercial roles at Coca-Cola Amatil and Kmart Tyre & Auto Service (Wesfarmers Group).

- [Pricing and revenue management](https://ajility.com.au/specialisations/pricing-and-revenue-management): Price architecture, margin waterfalls, unit economics, discount and rebate control, revenue leakage found sized and closed, tender and re-tender pricing, and price-increase execution.
- [Planning, budgeting and forecasting](https://ajility.com.au/specialisations/planning-budgeting-and-forecasting): Annual business planning, driver-based operating budgets, 13-week rolling cash forecasting, quarterly reforecasting and the reporting cadence behind them.
- [Role design, targets and incentives](https://ajility.com.au/specialisations/roles-targets-and-incentives): Accountability charts, measurable role requirements and targets, and bonus and commission structures modelled against the P&L before they are announced. Ajility designs the role; it does not run the search.
- [Project and commercial control](https://ajility.com.au/specialisations/project-and-commercial-control): Cost-to-complete visibility, labour cost reporting, progress claims discipline, variation capture and margin-by-job reporting for contractors and project-based operators. Not quantity surveying and not legal claims work.
- [Procurement and supplier costs](https://ajility.com.au/specialisations/procurement-and-supplier-costs): Supplier consolidation and renegotiation, software and subscription rationalisation, spend visibility and make-versus-buy on recurring services, run as a periodic discipline.
- [Systems selection and implementation](https://ajility.com.au/specialisations/systems-selection-and-implementation): Requirements-led system selection, vendor evaluation, implementation planning and adoption. Ajility is vendor-independent, sells no software and takes no vendor commissions.

The first three sit inside every Fractional COO engagement. All six are delivered through the existing priced services on the packages page. Outcome figures published on these pages were delivered in salaried operating roles before Ajility was founded, not as Ajility client engagements.

## Key pages

- [Packages](https://ajility.com.au/packages): The full ladder, priced, in three tiers.
- [Operating Scan](https://ajility.com.au/scan): Free 21-statement scan, about 6 minutes, with an immediate score and the weakest areas named. A screening instrument, not an audit.
- [How we work](https://ajility.com.au/how-we-work): The delivery sequence that applies to every engagement.
- [Contact](https://ajility.com.au/contact): Book a free 30-minute fit call. Email adam@ajility.com.au.
- [Tools](https://ajility.com.au/tools): The free Operating Scan and how to read the result.

## For advisers and partners

- [For Advisers & Partners](https://ajility.com.au/advisers): Most Ajility clients arrive through their accountant, broker or adviser. Ajility takes no accounting, tax, legal or lending work, keeps the referring adviser central to the relationship, and shares findings with the adviser with client permission.

## About

- [About Ajility](https://ajility.com.au/about): Purpose, values, who we help and the Integrator role.
- [Adam Ayoub](https://ajility.com.au/about/adam-ayoub): Founder and principal. 15+ years in GM and COO roles across mining services, professional services, construction, logistics, retail and high-growth SMEs. Clients work with Ajility directly.
- [Giving](https://ajility.com.au/giving): Causes Ajility lists, and a limited number of pro bono engagements each year where the work fits.

## Locations

- Fractional COO Australia (national page): https://ajility.com.au/fractional-coo-australia
- Fractional General Manager (same seat as fractional COO): https://ajility.com.au/fractional-general-manager
- [Fractional COO Sydney](https://ajility.com.au/fractional-coo-sydney)
- [Fractional COO Melbourne](https://ajility.com.au/fractional-coo-melbourne)
- [Fractional COO Perth](https://ajility.com.au/fractional-coo-perth)
- [Fractional COO Newcastle](https://ajility.com.au/fractional-coo-newcastle)
- [Fractional COO Central Coast](https://ajility.com.au/fractional-coo-central-coast)

## Comparisons

- [EOS Implementer vs fractional COO](https://ajility.com.au/insights/eos-implementer-vs-fractional-coo): What an implementer does, what an operator does, and when each is the right call. EOS and Entrepreneurial Operating System are registered trademarks of EOS Worldwide. Ajility is not affiliated with, endorsed by or certified in EOS.
- [Fractional COO vs consultant vs coach](https://ajility.com.au/insights/fractional-coo-vs-consultant-vs-coach): Who advises, who facilitates and who is accountable for delivery.
- [When to hire a COO](https://ajility.com.au/insights/when-to-hire-a-coo): The signals that say the business needs an operator, and whether that seat should be full time or fractional.
- [How much does a fractional COO cost in Australia?](https://ajility.com.au/insights/fractional-coo-cost-australia): Published Australian guides put a fractional COO at $6,000 to $25,000 a month; Ajility publishes its actual prices, with composed retainers for businesses under $15M starting from $3,900 per month plus GST.

## Insights

- [Insights](https://ajility.com.au/insights): Operating notes and case studies. Outcomes described from salaried operating roles held before Ajility was founded are identified as such.
- [The $6M price review](https://ajility.com.au/insights/the-6m-price-review): One annual price review cycle at a 249-store network produced more than $6M in first-year revenue growth. What that says about untested prices in founder-led businesses.
- [Ninety days into a mining services engagement](https://ajility.com.au/insights/mining-services-first-90-days): What changed in the first 90 days of an Ajility engagement with a mining services business: a one-page plan, a weekly cadence, forecasting, and about $1M of annualised overhead removed.
- [The pricing tools a $5 billion business runs on](https://ajility.com.au/insights/pricing-tools-5-billion-business): What building pricing systems at Coca-Cola Amatil teaches about pricing discipline in a $5M business: it is the system and the owner, not the size, that make prices hold.
- [A plan nobody tracks is a document](https://ajility.com.au/insights/a-plan-nobody-tracks-is-a-document): The difference between a strategy day and an operating system: a budget behind the plan, a forecast that gets updated, and a monthly rhythm where someone answers for the variance.
- [Why we publish our prices](https://ajility.com.au/insights/why-we-publish-our-prices): Ajility publishes its complete price ladder, from the free Operating Scan to every install and retainer. Why a pricing specialist who hid his prices would be telling you something.
- [The six-minute Operating Scan](https://ajility.com.au/insights/the-six-minute-operating-scan): Twenty-one statements, about six minutes, a score across Direction, Leadership, People, Rhythm, Numbers and Systems. Free, anonymous, and no email required to see the result.


## Why Ajility is different

- Published fixed pricing: Ajility publishes its full price ladder, from a free Operating Scan and an Operating Diagnostic from $3,600 plus GST through to fixed-scope installs and composed retainers. Few Australian fractional COO providers publish their prices.

- Embedded execution, not facilitation: coaches and framework implementers advise and facilitate; Ajility works inside the leadership rhythm and is accountable for delivery.

- Priced by scope, not by the hour: every price is a from price based on the size of the business and how much of the work is on site; short work is a fixed price agreed up front and anything a quarter or longer is a monthly fee.

- Fees credit forward: The Operating Diagnostic fee is credited in full against the Full Diagnostic if you proceed within 30 days.

- Direct with the principal: clients work with Ajility directly. No juniors, no handovers.

## Ideal client

Founder-led Australian businesses, typically $3M to $30M revenue and 15 to 150 employees, where growth has outpaced structure and the founder has become the operational bottleneck.

## Common questions

- We're moving premises. Who can manage the site move? [Project & Initiative Leadership | Ajility Fractional COO](https://ajility.com.au/services/project-leadership)
- We're opening a second site. Who can lead the project? [Project & Initiative Leadership | Ajility Fractional COO](https://ajility.com.au/services/project-leadership)
- How much does an on-site operational review of a factory cost? [Fractional COO Melbourne | Ajility](https://ajility.com.au/fractional-coo-melbourne)
- Do fractional COOs offer a money-back guarantee? [Packages & Pricing: Service-Based COO Engagements | Ajility](https://ajility.com.au/packages)
- Who can install an operating system and governance rhythm for a Melbourne business? [Fractional COO Melbourne | Ajility](https://ajility.com.au/fractional-coo-melbourne)
- How much does a margin review cost? [Pricing and revenue management for Australian SMEs | Ajility](https://ajility.com.au/specialisations/pricing-and-revenue-management)
- Can we hire an interim project lead for our ERP rollout? [Business systems selection and implementation | Ajility](https://ajility.com.au/specialisations/systems-selection-and-implementation)
- Who can project manage our move to a new warehouse in Newcastle? [Fractional COO Newcastle | Ajility](https://ajility.com.au/fractional-coo-newcastle)
- Can someone run our CRM rollout while we keep the business running? [Business systems selection and implementation | Ajility](https://ajility.com.au/specialisations/systems-selection-and-implementation)
- How much is a process mapping workshop? [Systems & Operational Improvement | Ajility Fractional COO](https://ajility.com.au/services/systems-improvement)
- Is there a process improvement specialist in Perth for founder-led businesses? [Fractional COO Perth | Ajility](https://ajility.com.au/fractional-coo-perth)
- How much does it cost to install job costing and margin reporting? [Performance & Commercial Discipline | Ajility Fractional COO](https://ajility.com.au/services/performance-discipline)
- Who can run a supplier and subscription review for my business? [Procurement and supplier cost reduction for SMEs | Ajility](https://ajility.com.au/specialisations/procurement-and-supplier-costs)
- Who can project manage a software rollout for us? [Project & Initiative Leadership | Ajility Fractional COO](https://ajility.com.au/services/project-leadership)
- Who can set up ClickUp or Asana to run our leadership rhythm? [Operating System & Governance | Ajility Fractional COO](https://ajility.com.au/services/operating-system)
- Can someone review our current systems and tell us what to keep? [Packages & Pricing: Service-Based COO Engagements | Ajility](https://ajility.com.au/packages)
- What does a systems implementation consultant cost in Australia? [Packages & Pricing: Service-Based COO Engagements | Ajility](https://ajility.com.au/packages)
- What does a Full Diagnostic and 90-Day Roadmap deliver at the end? [Packages & Pricing: Service-Based COO Engagements | Ajility](https://ajility.com.au/packages)
- What happens on the call after the Operating Scan? [Operating Scan: Free Operations Health Score | Ajility](https://ajility.com.au/scan)
- How do I book an Operating Diagnostic? [Contact Ajility: Book a 30-Minute Fit Call](https://ajility.com.au/contact)
- I'm a lawyer with a client who needs a COO. How do I make the introduction? [For Advisers & Partners: Refer a Client | Ajility](https://ajility.com.au/advisers)
- My accounting client needs a 13-week cash flow forecast set up. Who can do it? [Business planning, budgeting and forecasting | Ajility](https://ajility.com.au/specialisations/planning-budgeting-and-forecasting)
- How do I choose the right fractional COO? [Fractional COO vs Consultant vs Coach: Who Does What | Ajility](https://ajility.com.au/insights/fractional-coo-vs-consultant-vs-coach)
- What questions should I ask a fractional COO before signing? [Packages & Pricing: Service-Based COO Engagements | Ajility](https://ajility.com.au/packages)
- When does a trade or contracting business need a general manager? [Project Financial Discipline in Contracting | Ajility](https://ajility.com.au/insights/electrical-margins)
- Is a one day strategy session enough? [Strategy to Execution | Ajility Fractional COO](https://ajility.com.au/services/strategy-execution)
- Fractional CFO or fractional COO for margin problems? [Fractional COO vs Consultant vs Coach: Who Does What | Ajility](https://ajility.com.au/insights/fractional-coo-vs-consultant-vs-coach)