Since 2007
Systems & process improvement in every role
Fractional COO, Sydney, Melbourne, Perth
Operational structure for founder-led businesses. So growth stops depending on you.
Hands-on fractional COO leadership for businesses doing $3M to $30M. Structure, clear numbers and a weekly rhythm that gets things done, without the corporate consulting act.
- Clear 12-month roadmap
- Defined leadership accountability
- Weekly execution cadence
Free fit call, no obligation
Twenty-one plain statements about how the business actually runs, answered from Not us to Always. About six minutes, then a provisional score naming the weakest areas and a conversation if you want one.
You work directly with Ajility. No juniors, no handovers, no 40-page decks.
The 90-Day Standard
Within the first 90 days Ajility delivers clear priorities, execution discipline and operational visibility, then reviews progress with the leadership team at the 90-day boundary
90
days
1
leader
$3M+
revenue
15+ years
Commercial finance & P&L leadership
10+ years
GM, Integrator & Fractional COO roles
20+
Systems selected, implemented or rebuilt
200+
People led across office, site and subcontract workforces
250 stores
P&L change management across a national retail network
Ajility client engagements
From Adam's operating career, as an employee
Why Ajility
Senior COO leadership for founder-led businesses that have outgrown informal management.
Scaling exposes structural weaknesses most founders never planned for. Unclear ownership, reactive decision-making and inconsistent execution create friction that slows growth. Ajility installs structure, clarity and operating discipline so growth becomes controlled, measurable and sustainable.
01
Operator, not consultant
Embedded COO leadership working alongside founders and leadership teams to install structure, clarify priorities and drive disciplined execution. Implementation, not commentary.
02
Integrated commercial leadership
Aligns sales, operations, finance and people under one clear operating framework. Silos shrink, coordination improves and organisational clarity increases.
03
Data-driven execution
Practical scorecards, KPI visibility and structured reporting cadence. Performance is measured consistently, gaps are identified early and execution stays on track.
What this is not
Fractional COO leadership, not consulting or a permanent hire.
Not a consultant
No deck and disappear. Ajility sits in the leadership meeting, owns the scorecard with you and stays until the rhythm runs itself.
Not a part-time hire
No payroll, no super, no leave, no recruitment fee. Senior COO leadership, plus GST, committed a quarter at a time.
Not a permanent cost
Every engagement is reviewed at the 90-day boundary. Install what the roadmap calls for, drop it when it runs itself.
Core services
Operational leadership across the functions that most often constrain growth.
118%
net profit growth over four years in a transport and logistics business. Delivered by Adam in a salaried operating role before Ajility was founded.
Read the case study~$1M
of annualised overhead removed in the first 90 days of a mining services engagement
Read the case study40%
reduction in overhead as a share of sales in an electrical contracting business. Delivered by Adam in a salaried operating role before Ajility was founded.
Read the case studyOperating experience
Deep operational expertise across diverse industries.
From agile founder-led businesses to major corporate enterprises.
Recent & current Fractional COO / GM engagements
Resource Partners Australia
Recruitment Services
Kelly+Partners Northern Beaches
Professional Services
Triniti Health Co
Healthcare
MNGD
Workplace Technology
Kenthurst Nursery
Wholesale and Retail
IMF Fit-outs
Manufacturing and Construction
OMG Signage
Manufacturing and Construction
Pilbara Resource Group
Mining
Career history
Leadership roles
Assistant Commercial Manager, National Pricing
Coca-Cola Amatil
FMCG and Manufacturing
National Commercial Manager
Kmart (Wesfarmers)
Retail
General Manager
TOT Group
Transport and Electrical
Roadside Relaunch Project
NRMA (Roadside Assistance)
Roadside Services
Where it started
Junior Accountant
Icon Septech
Water Infrastructure
National Stock Controller
Tony Ferguson
Health and Wellness
Store Manager and Systems Implementation Manager
Red Rooster
Quick Service Restaurants
Crew Leader and Chef of the Year
McDonald's
Quick Service Restaurants
Kitchen Leader
The Coffee Club
Quick Service Restaurants
In their words
What founders, colleagues and advisers say.
From public LinkedIn recommendations.
"We had strong vision, momentum, and ambition, but lacked an experienced commercial operator to bring structure, alignment, and execution across the business. Adam listened carefully, asked the right questions, understood where the gaps were, and came back with a practical plan we could actually implement. He carried a significant amount of the commercial and operational load, which allowed the clinical leadership team to remain focused on patient care, growth, and strategic direction."
Co-founder, Healthcare Services
Client
"He asks the right questions, listens properly, and then synthesises complexity into a practical plan that the team can actually follow. He has a rare mix of commercial rigour, people skills, and operational discipline, and he builds trust quickly."
Managing Director, Healthcare Services
Client
"Adam played a key role in transforming how our business operates. He brought structure, accountability, and clarity to areas that needed it most, while aligning our team around clear, measurable outcomes. His ability to execute, not just strategise, is what sets him apart."
Director, Workplace Technology
Client
Geographic reach
On the ground in five cities, working remotely with founders right across Australia.
Ajility partners with visionary founder-led businesses between $3M and $30M. Acting as your dedicated Fractional COO, we bring the clarity, structure and operating discipline your business needs. We do not stop at advice. We execute alongside you.
Most engagements start with the Operating Diagnostic and 90-Day Roadmap, which sets out what to fix, in what order, and who owns it. From there our Core Services are installed in the sequence the roadmap sets.
We support businesses across Australia, locally in Sydney, on the Central Coast and in Newcastle, down to Melbourne and Victoria, and across to Perth and Western Australia. Our approach stays the same wherever you are: build the operating discipline that drives a more resilient and scalable business.
Across AustraliaOperating Scan
Operating Scan: 21 plain statements and a provisional score
Answer from Not us to Always in about six minutes. You see the weakest areas, then choose whether you want a conversation.
FAQ
Common questions
What is a fractional COO and how does Ajility work?
- A fractional COO is an experienced operational leader who works with your business part-time, embedding with your leadership team to install structure, clarify priorities and drive execution. Ajility acts as a hands-on operator, not an advisor who writes reports and leaves.
Who is Ajility for?
- Ajility is built for founder-led businesses that have outgrown informal management. If your team is reactive, ownership is unclear, or growth is creating friction, Ajility helps you build controlled, measurable and sustainable momentum.
What services does Ajility provide?
- Ajility offers six service lines: operating system design; people, culture and accountability; strategy-to-execution support; performance and visibility reporting; project and initiative leadership; and operational excellence improvement.
How is Ajility different from a management consultant?
- Consultants typically diagnose and recommend. Ajility implements. We work alongside founders and leadership teams to build cadences, accountability and scorecards that keep running after we leave.
What happens in the first 90 days?
- Ajility works with the leadership team to set clear priorities, install execution discipline and build operational visibility. At the 90-day boundary progress is reviewed against those priorities.
Which industries does Ajility work with?
- Ajility has led operational work across healthcare, professional services, transport and logistics, FMCG, mining, manufacturing, construction, retail, trade, recruitment and workplace technology.
Where does Ajility operate?
- Ajility supports businesses across Australia, with a focus on Perth, Melbourne, Sydney, the Central Coast and Newcastle.
Is a fractional COO an employee or a contractor?
- Fractional COOs are usually engaged as a business under a services agreement rather than employed, so there is no payroll, super, leave or recruitment fee. Ajility engages through AJILITY PTY LTD on a signed agreement, with fees quoted plus GST.
Should I use a fractional COO or an outsourced operations agency?
- An agency usually supplies a team and its own processes to run a function for you. A fractional COO is one senior operator inside your leadership team who builds your capability and hands it back. With Ajility you work with the principal directly.
Get started
Ready to install structure and execution discipline?
Book a free 30-minute fit call. Tell Ajility what is getting stuck and get an honest view on whether the fit is right.
Or pick a time now
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